• It’s all AboutYOU

    Back to Interlaken for this look – fully created through the shopping website; AboutYou. I know it wasn’t springtime yet but the sun was out and I felt like wearing a mini skirt. We shot this outfit during the beautiful sunset over Interlaken – trust me it was stunning. You can feel the layers of the sun through the photographs. It was funny how shooting against the powerful sunset created a delicate and shiny line all around my silhouette.  I love this graphic outfit, with the most comfortable sweater from Love Moschino. I took it large, to wear it as an oversized hoodie on a pretty skirt. I think it would…

  • H&M STUDIO: PJ All DAY

    Here is the situation; sunsetting in Basel whilst wearing a striped and stunning pyjama from H&M. The oversized PJ is also totally loose and offers the most comfortable material to wear on a daily basis – hear me now, I did write D-A-I-L-Y.  Yes yes, nowadays there is no limit, as mentioned Casey in his latest video “Do what you can’t”. Wear PJ during the day and what ever you feel like to, people can’t tell that its wrong – there is no wrong or right, just be yourself and wear what you want to. Of course, we all follow trends or wait for weird ideas to become trends to…

  • H&M Studio: ALL SPORTY

    Here is another look from the H&M Studio Collection SS17. I love the combo of K-Way outerwear with a delicate and light short. The collection is available online and in selected stores and if you wanna mix elegance with a sporty look you will be pleased. Street fashion is very hype now and the H&M Studio represents it well.  Outfit: Anorak: H&M Studio SS17 Short: H&M Studio SS17 Tights: Calzedonia Slip-on shoes: H&M Studio SS17 Pictures & video by Fortunat Lüthi XX Sarah

  • H&M STUDIO: Welcome to Art Nouveau best place

    Here is another shooting from the #H&M Studio Collection SS17 available in stores and on their website. The trousers and leather slippers are so comfy. I love the shape of the pants, loose, well-cut and of course there are ruffles. The collection is almost sold out (online) already, but if you like black and white pieces of clothing you definitely need to check it.  The place, La Terrasse, is one of the restaurant located in the Victoria-Jungfrau hotel, in Interlaken. I love the design and architecture of it. It has been renovated not long ago in the Art Nouveau style. If you have the chance to go to Interlaken once,…

  • H&M STUDIO: THE RUFFLE DRESS

    H&M just presented their new Spring & Summer 2017 Studio Collection yesterday in Paris. I had the chance to shoot some of the pre-released pieces from the collection in collaboration with H&M. I took advantage of the incredible atmosphere of the rooms at the wonderful Victoria-Jungfrau hotel in Interlaken. I love ruffle dress, top, and sweater, and I like to define those ruffle apparels as “Louis XIV Style”. So, no need to say that the dress matches perfectly the stunning room of the hotel.  I especially love the combination of both romantic and sporty clothes that the collection #HMStudio does englobe this year. I think it is a perfect mixture of…

  • Gstaad la Classe!

    Back to the incredible weekend in Gstaad with Parmigiani Fleurier. Naturally, I had to shoot some looks in between the events. But before talking about the look and share the pictures I wanted to talk about this bar. The Gstaad Palace Hotel is clearly one of the most beautiful I have ever been to. Very cosy I felt like in my chalet (OMG her chalet must be crazy) – No, I stop you right there. What I mean by that, is that Gstaad is a wealthy ski resort in Switzerland, and the hotel is sumptuous. Like a castle backed its hill overhanging the village. It seems like a very fancy place…

  • Attending the Famous SIHH 2K17

    SIHH or Salon International de la Haute Horlogerie happens once a year (in January) in Geneva and is one of the most famous watches and jewelry fair next to BaselWolrd. If you are Swiss there is no need to precise how important is the watch industry in our country, but if you don’t really know about it, the SIHH is presenting the Richemont group that includes IWC, MontBlanc, Jaeger-LeCoultre, Parmigiani, Audemars Piguet, Cartier, Vacheron Constantin and many more stunning Maisons.  It was such a privilege for me to be attending this year SIHH. I was very excited and quite stressed about it. The watch industry is unfortunately still a men’s…

  • What nonsense Resolutions?!

    Okay second Monday of the year, but let’s be honest, last Monday was a holiday and I felt like it was more than okay to chill. I hope you all started 2k17 very well, and that you feel fresher than ever. What about resolutions – who has ever realized one of his or her New Year bullshit resolution? Not me…hehe. I don’t really believe in resolutions, even though I think that patterns could really fix me up. Not that I need to get fixed, ahaha, but could help from time to time. I am a proactive doer, as well as I love to hang out. My biggest problem probably is…

  • HEAD show backstage with MAC

    MAC cosmetics is a famous makeup brand. I doubt that anyone into fashion and beauty would be a stranger to the house. Thanks to their great products, they have built a superb reputation by sponsoring most fashion shows during Fashion Weeks, musicals and theaters, as well as, in the music scenery. MAC cosmetics offers many ranges of product for a daily makeup or for any special occasions that would need further glitters. There are tons of cosmetic brands that I love, and MAC is definitely one of these. I am addicted to their lipsticks, powders, and mascaras. I wanted to share that event on the blog. It was at the…

  • DOUBLE DENIM

    Remember Justin Timberlake and Britney Spears wearing denim on denim? I hated this combo for such a long time… ahahha but I recently re-discovered a double denim look, and trust me it can be very cute. Okay, the shooting is stating “welcome to Lucerne, what a beautiful city!” – sorry about the super tourist location, but the sun was out – for once, and the spot is pretty amazing though. If you will ever visit Lucerne, this is it. It is most definitely a postcard city, no kidding here, tiny, very very touristic and truly beautiful. I usually do not shoot in the middle of the sightseeing spots, but I…