• Creative industries reinventing timeless design

    Last June, I was invited to attend the famous Vitra Summer Party during the Swiss art fair, ArtBasel. The Vitra campus is located at the border of Switzerland in the city of Weil am Rhein in Germany. It was a stunning late afternoon when the sun becomes so powerful that it starts to burn. I’ve been to the campus several times, to witness exhibitions at the Vitra Museum designed by Frank Gehry as well as the Vitra House, where they expose their offering, from design pieces to smaller decoration products. The campus abounds of architectural and design gems. Frank Gehry, Zaha Hadid and, Prouv√© to mention a few, built buildings…