• It’s all AboutYOU

    Back to Interlaken for this look – fully created through the shopping website; AboutYou. I know it wasn’t springtime yet but the sun was out and I felt like wearing a mini skirt. We shot this outfit during the beautiful sunset over Interlaken – trust me it was stunning. You can feel the layers of the sun through the photographs. It was funny how shooting against the powerful sunset created a delicate and shiny line all around my silhouette.  I love this graphic outfit, with the most comfortable sweater from Love Moschino. I took it large, to wear it as an oversized hoodie on a pretty skirt. I think it would…

  • H&M STUDIO: PJ All DAY

    Here is the situation; sunsetting in Basel whilst wearing a striped and stunning pyjama from H&M. The oversized PJ is also totally loose and offers the most comfortable material to wear on a daily basis – hear me now, I did write D-A-I-L-Y.  Yes yes, nowadays there is no limit, as mentioned Casey in his latest video “Do what you can’t”. Wear PJ during the day and what ever you feel like to, people can’t tell that its wrong – there is no wrong or right, just be yourself and wear what you want to. Of course, we all follow trends or wait for weird ideas to become trends to…

  • H&M Studio: ALL SPORTY

    Here is another look from the H&M Studio Collection SS17. I love the combo of K-Way outerwear with a delicate and light short. The collection is available online and in selected stores and if you wanna mix elegance with a sporty look you will be pleased. Street fashion is very hype now and the H&M Studio represents it well.  Outfit: Anorak: H&M Studio SS17 Short: H&M Studio SS17 Tights: Calzedonia Slip-on shoes: H&M Studio SS17 Pictures & video by Fortunat Lüthi XX Sarah

  • H&M STUDIO: THE RUFFLE DRESS

    H&M just presented their new Spring & Summer 2017 Studio Collection yesterday in Paris. I had the chance to shoot some of the pre-released pieces from the collection in collaboration with H&M. I took advantage of the incredible atmosphere of the rooms at the wonderful Victoria-Jungfrau hotel in Interlaken. I love ruffle dress, top, and sweater, and I like to define those ruffle apparels as “Louis XIV Style”. So, no need to say that the dress matches perfectly the stunning room of the hotel.  I especially love the combination of both romantic and sporty clothes that the collection #HMStudio does englobe this year. I think it is a perfect mixture of…

  • WHAT A PARMIGIANI FLIGHT IN HOT AIR BALLOON!

    What a weekend in Gstaad and Château-d’Oex! Look at these colorful balloons flying smoothly in the sky. I had never been either to Château-d’Oex before or flown in hot air balloons. I was just bursting with excitement. It was the perfect day and weather conditions for an hour – way too short in my opinion, to fly over Swiss mountains. Hopefully, the snow had fallen a few days before in order to offer us an amazingly sunny and cold day – the kind of winter day that I LOVE; sunny, dry air and no wind. The international festival of hot air balloons happens once a year, and it was the first…

  • Wear Confidence!

      I have been blogging for a while and some people think that they can say if a look is or is not a fashion “faux pas”. I just find it stupid. Who exactly are you to say that? I believe that style is part of personality and it gets shaped with trends, experiences and years, just by living. I think you need to feel good in your clothes and that is all that matter. Who cares? We might in Switzerland, just go abroad to bigger cities and you will see that nobody is caring about what you are wearing. I don’t care to mix colors, styles or show a…

  • Into the trend

        Okay, so this editorial came out so well. I love it, and I am proud of my daddy who took the pictures. Basically is it the location where my family and I go when we want to wash our cars. I know, it might be weird, but the end result is pretty good, right? First, for this season I totally got addicted to fishnets tights.. ops for a long time I thought it was a bit vulgar, but I actually love them and my perception has changed (hopefully ;)). Plus, for once it was sunny, but as you may know, November in Switzerland is pretty cold, sad, and…

  • Autumnal Blush & Rose Gold

    Autumn is already behind us with the huge amount of snow that fell this weekend in our beloved Alps, but I still care about sharing this fall look with you. Blush, nude, pastel pink, call it as you want to, I am simply addicted to it. It is such a soft color, that contrasts well my usual black outfits. I adopted this color in my makeup routine as well. I have never worn heavy makeup, but I totally join the crew of glow and nude makeup. Next to it, concerning accessories, I am so into gold rose jewelries. First my Rosefield watch, but now with the incredible Swiss brand, Une…

  • Final Act with KENZO

    This dress is quite of a statement; colorful with incredible patterns, I mean it is a killer. But wait! We are November 3rd! You know what it means?! The capsule collection KENZO for H&M is finally OUT TODAY and will be for sale in selected stores worldwide as well as online on H&M’s website. I am sharing this final look from the collection, and I like to call it “the final act”, isn’t it super theatrical? Indeed, at least while shooting it. Okay, that idea was probably one of the worst planning that I did. You know, in Switzerland there are usually in October or November, what we call “Messe”,…

  • Here’s a little Cliché with KENZO

    One more outfit with an iconic piece from KENZO, I mean iconic, because I love KENZO sweaters and this one reminds me the ones from their prêt-à-porter collection. Plus, the collar is pretty amazingly designed. It is not a simple pullover anymore but has a very chic effect. I totally dig this one. I would have never thought but seriously this bright orange can only pimp your days. I am really fond of its collar, unfortunately, you can not see it on the following pictures, but you close it with little tigers’ head instead of basic buttons or pearls. Okay, that’s a detail but I like it very much. If…