• H&M STUDIO: PJ All DAY

    Here is the situation; sunsetting in Basel whilst wearing a striped and stunning pyjama from H&M. The oversized PJ is also totally loose and offers the most comfortable material to wear on a daily basis – hear me now, I did write D-A-I-L-Y.  Yes yes, nowadays there is no limit, as mentioned Casey in his latest video “Do what you can’t”. Wear PJ during the day and what ever you feel like to, people can’t tell that its wrong – there is no wrong or right, just be yourself and wear what you want to. Of course, we all follow trends or wait for weird ideas to become trends to…

  • H&M Studio: ALL SPORTY

    Here is another look from the H&M Studio Collection SS17. I love the combo of K-Way outerwear with a delicate and light short. The collection is available online and in selected stores and if you wanna mix elegance with a sporty look you will be pleased. Street fashion is very hype now and the H&M Studio represents it well.  Outfit: Anorak: H&M Studio SS17 Short: H&M Studio SS17 Tights: Calzedonia Slip-on shoes: H&M Studio SS17 Pictures & video by Fortunat Lüthi XX Sarah

  • H&M STUDIO: THE RUFFLE DRESS

    H&M just presented their new Spring & Summer 2017 Studio Collection yesterday in Paris. I had the chance to shoot some of the pre-released pieces from the collection in collaboration with H&M. I took advantage of the incredible atmosphere of the rooms at the wonderful Victoria-Jungfrau hotel in Interlaken. I love ruffle dress, top, and sweater, and I like to define those ruffle apparels as “Louis XIV Style”. So, no need to say that the dress matches perfectly the stunning room of the hotel.  I especially love the combination of both romantic and sporty clothes that the collection #HMStudio does englobe this year. I think it is a perfect mixture of…

  • Back in Paris with LONGCHAMP

    Longchamp press presentation happened in Paris during the fashion week. I went to the incredible showroom in Rue St Honoré, and I swear the decoration was stunning. It literally felt like spring time. Full of bouquets de fleurs and green plants, each one more beautiful than the last. Too bad, I heard that I left too early, “sorry Alexa”, or should I say sorry Sarah, you missed Alexa… I would have died if I had met her. Next to Longchamp’s amazing muse, Alexa, the limited collection of the Paris Premier Couture bag was presented, elegant with sophisticated details. I WISH. Anyway the new Spring/Summer 2017 collection offers many pastel blush…

  • Bohemian-Rock

      Back in Paris in this bohemian-rock look inspired by Chloé. You probably have seen the squad girls “Chloégirls”, they have cool boho outfits, very loose with lace and beautiful fabric. It was almost a month ago when I left for Paris with my best friend Eva. We went to a few presentations for Paris Fashion Week, including ACNE Studios and Longchamp, I will come back to these soon. We enjoy a lovely weekend in the Fench capital. I love Ba&Sh and the style of their clothes, very bohemian, quite Frenchy and just so comfortable. We were walking around in Montmartre and stopped by this beautiful and burgundy door which was…

  • Off to Paris with TGV Lyria

    You probably have seen it all on social media, however, I wanted to share my trip to Paris with TGV Lyria. You know that I am always on the train, traveling from one city to the other, for the blog and personal reason. I love the train, I think it is one of the best ways of transportation. You can work or do whatever you want during the journey, you do not need to drive for hours or spent fuel, don’t worry I am any environmental activist ;). But still, think that trains are the most convenient way to travel especially to Switzerland and to the bordering countries. I am…

  • PFW Love

    Paris Fashion Week is officially over and so is the fashion month. You might have seen previous articles concerning my favorite looks from New York, London and Milan Fashion Week and so go on with Paris. I think everyone has something with Paris, I don’t know if it is the french language or the romantic cliché about Paris but I admit that I would be very pleased and happy about attending PFW. Anyways, here are beautiful pieces of the designers for this last fashion shows selection :   Akris Comptoir des Cotonniers   Chanel Dries Van Noten Hermès Kenzo Longchamp Louis Vuitton MiuMiu Stella McCartney The Row Valentino All credit…