• Tag Heuer at BaselWorld

    Connected Watch As you may have noticed I particularly enjoy the Swiss watch Maison, Tag Heuer. I have been to several events and I am still amazed at their new ideas or featuring in order to keep it up with the younger generation. As I am part of this numeric generation, I feel the brand and could totally picture myself wearing an Aquaracer or a Carrera, but I guess this is not the time to question myself yet.  Let’s come back to our «moutons» ; Tag Heuer at BaselWorld. Of course, I was part of these curious people, after having listened and watched Mr. Jean-Claude Biver press conference, in New York…

  • When Tag Heuer meets Electronic Music

    Not long ago, the prestigious swiss avant-garde watchmaking house, Tag Heuer, has celebrated the venue of a new and young ambassador. It is next to our bombshell idol, Cara Delevigne, and beloved, Patrick Dempsey, (if you were a Grey’s Anatomy freak, you would know him ;)), that the DJ and prodigy, Martin Garrix just joined the Tag Heuer family. For those of you who don’t know him, I am quite sure that you actually do! You might have listened his most famous song ‘Animals‘, and even clicked on this link!  Tag Heuer seems to have found the perfect representative, with more than 4 millions followers (including me ;)) on social…