• The dreamy scenery

      When a Reebok partners up with a stunning cosmetics brands such as FACE Stockholm they literally walk the talk. The capsule collection of the Reebok Freestyle Hi contains only five different colors inspired from makeup tons. Just to die for! I love these grayish pastel ones called Loyal/Wisdom Freestyle Hi. I think they will suit my spring outfits on beautiful as much on rainy days. In this look, I wanted to contrast the tulle and floral dress – very princess alike with sneakers. I like contrast and I like the combination of sneakers with dresses or skirts. Naturally, the dress isn’t from Dior or Valentino (some friends thoughts so…

  • H&M STUDIO: PJ All DAY

    Here is the situation; sunsetting in Basel whilst wearing a striped and stunning pyjama from H&M. The oversized PJ is also totally loose and offers the most comfortable material to wear on a daily basis – hear me now, I did write D-A-I-L-Y.  Yes yes, nowadays there is no limit, as mentioned Casey in his latest video “Do what you can’t”. Wear PJ during the day and what ever you feel like to, people can’t tell that its wrong – there is no wrong or right, just be yourself and wear what you want to. Of course, we all follow trends or wait for weird ideas to become trends to…

  • H&M Studio: ALL SPORTY

    Here is another look from the H&M Studio Collection SS17. I love the combo of K-Way outerwear with a delicate and light short. The collection is available online and in selected stores and if you wanna mix elegance with a sporty look you will be pleased. Street fashion is very hype now and the H&M Studio represents it well.  Outfit: Anorak: H&M Studio SS17 Short: H&M Studio SS17 Tights: Calzedonia Slip-on shoes: H&M Studio SS17 Pictures & video by Fortunat Lüthi XX Sarah

  • H&M STUDIO: Welcome to Art Nouveau best place

    Here is another shooting from the #H&M Studio Collection SS17 available in stores and on their website. The trousers and leather slippers are so comfy. I love the shape of the pants, loose, well-cut and of course there are ruffles. The collection is almost sold out (online) already, but if you like black and white pieces of clothing you definitely need to check it.  The place, La Terrasse, is one of the restaurant located in the Victoria-Jungfrau hotel, in Interlaken. I love the design and architecture of it. It has been renovated not long ago in the Art Nouveau style. If you have the chance to go to Interlaken once,…

  • H&M STUDIO: THE RUFFLE DRESS

    H&M just presented their new Spring & Summer 2017 Studio Collection yesterday in Paris. I had the chance to shoot some of the pre-released pieces from the collection in collaboration with H&M. I took advantage of the incredible atmosphere of the rooms at the wonderful Victoria-Jungfrau hotel in Interlaken. I love ruffle dress, top, and sweater, and I like to define those ruffle apparels as “Louis XIV Style”. So, no need to say that the dress matches perfectly the stunning room of the hotel.  I especially love the combination of both romantic and sporty clothes that the collection #HMStudio does englobe this year. I think it is a perfect mixture of…

  • DOUBLE DENIM

    Remember Justin Timberlake and Britney Spears wearing denim on denim? I hated this combo for such a long time… ahahha but I recently re-discovered a double denim look, and trust me it can be very cute. Okay, the shooting is stating “welcome to Lucerne, what a beautiful city!” – sorry about the super tourist location, but the sun was out – for once, and the spot is pretty amazing though. If you will ever visit Lucerne, this is it. It is most definitely a postcard city, no kidding here, tiny, very very touristic and truly beautiful. I usually do not shoot in the middle of the sightseeing spots, but I…

  • Here’s a little Cliché with KENZO

    One more outfit with an iconic piece from KENZO, I mean iconic, because I love KENZO sweaters and this one reminds me the ones from their prêt-à-porter collection. Plus, the collar is pretty amazingly designed. It is not a simple pullover anymore but has a very chic effect. I totally dig this one. I would have never thought but seriously this bright orange can only pimp your days. I am really fond of its collar, unfortunately, you can not see it on the following pictures, but you close it with little tigers’ head instead of basic buttons or pearls. Okay, that’s a detail but I like it very much. If…

  • Reversible KENZO

      KENZO X HM collaboration will be officially out worldwide on Thursday, November 3rd. I really cannot wait! I selected a few pieces that were available in the H&M showroom two weeks ago to show you that the capsule collection is 1) beautiful, 2) posses Kenzo DNA and 3) that crazy pieces took out of the full looks (made by KENZO) can be super-cute worn in casual outfits.  A good thing that you need to know about the clothing line, is that most of the pieces are reversible, and have usually one crazier side and a more discreet one. I think that’s a special collection that offers to the fashionistas…

  • Namaste

    It all started five years ago when I left for New York for the second time. I took a gap year between my high school diploma and the beginning of the university. I lived in Brooklyn for half a year, discovered any corners from the city and met some incredible people. Next to this amazing live I started practicing some yoga. But not any kind of yoga, I practiced some Bikram Yoga, also known under Hot Yoga. You might know what Bikram is, but in case not, it is basically practicing every time for 90 minutes the same postures and exercises in a room heated up to 40 degrees. I know…

  • Green Velvet Balmain

    So as you know, 20 days ago H&M launched their latest capsule collaboration. For this year it was with the french house Balmain that all the fashionistas were cray cray about! I have to admit that I am not a huge fan of Balmain creations in general, but each season offer a few incredible pieces. I am not included in their target group as well, poor little student.. ;) Anyway, I went to the pre-sale organized by H&M Switzerland and Friday Magazine, in Zürich. It was the night before the official launch of the collection (5.11.2015). Unfortunately, I had several events on that night, and I arrived 30 minutes after…